Sunny’s third collaboration with Grumpy Joe is a transformation of their Dagupan location into an inviting escape tailored to its urban and seaside environment. At Sunny, we prioritize brand identity and thorough market research when designing business spaces, ensuring each project resonates with the target audience and reflects the brand's essence. With the "Sultry City" concept, Sunny designed a space that blends the laid-back charm of tropical elements with the city's urban aesthetics. The bold lighting pieces, reflective surfaces, and deep tones contrasted with gold and metallic accents create a moody, luxurious dining atmosphere.

The Dagupan branch features a function area for private events and a newly introduced bar area connected to a takeout nook. This setup caters to the high volume of to-go orders, showcasing the functionality and style that will serve as a model for future Grumpy Joe branches. The result is a space that not only complements the local vibe but elevates the brand experience, making it a memorable destination for customers.